The warm-up before the elections.
The audience pulse:
Voter turnout is down. The reasons are plentiful:
Many can't identify with government leadership. But most importantly, voting and voting topics remain too complicated.
How do you combat the decline in voter turnout and build interest in politics across boomers, Millennials, and older Gen Zs overall?
Voter turnout is down. The reasons are plentiful:
Many can't identify with government leadership. But most importantly, voting and voting topics remain too complicated.
How do you combat the decline in voter turnout and build interest in politics across boomers, Millennials, and older Gen Zs overall?
We create an awareness campaign that rejuvenates the fun and simplicity of voting. With the tagline #Wähldichwarm (The warm-up before the election), we inspire people with ads that motivate them to vote on daily, trivial things leading up to the election.
Role:
Idea co-creation, creative direction and pitch strategy
Leading a cross-functional team on concept and strategy to win the pitch.
The Philip & Keuntje creative team then executed the campaign.
Leading a cross-functional team on concept and strategy to win the pitch.
The Philip & Keuntje creative team then executed the campaign.
Results:
an increase of voters by 6,5 % compared to 2015.
Moreover, an overall increase in voting and voter engagement in districts like Altona, Barmbek-Uhlenhorst-Dulsberg and Hamburg-Mitte by 9%.
Moreover, an overall increase in voting and voter engagement in districts like Altona, Barmbek-Uhlenhorst-Dulsberg and Hamburg-Mitte by 9%.
SoMe: more than 76.000 #wähldichwarm Posts & 3,7 Mio Impressions.
