The Audience Pulse: In the highly regulated medical and healthcare industry, B2B decision-makers don't want generic marketing jargon. They look for absolute precision, scientific authority, and trust when evaluating specialized innovations.
The Solution: Reframing the product inventors as the Cell Food Connoisseurs—elevating technical capabilities into a high-craft, human-centric narrative that highlights deep expertise and quality.
The Goal: Position Evonik’s specialized healthcare solutions clearly within a demanding industrial ecosystem while making technical B2B capabilities accessible and engaging.
Deliverables: Strategic Brand Positioning, B2B Communication Architecture, Content Strategy, and Digital Audience Engagement.
Role:
Creative Strategy and Creative Direction
Leading a team of Art-directors, designers and videographers
Creative Strategy and Creative Direction
Leading a team of Art-directors, designers and videographers
